Mr Xu Guoding, the founder, set foot in the field of school uniforms in Shanghai. Different from the monotonous school uniform at that time, we insisted on providing personalized school uniforms for schools.
Shanghai Ban Cheng Ren Industrial Co., Ltd. was founded, and a garment factory was set up in Gaochun County, Nanjing, Jiangsu Province. In the same year, the trademark of "Ban Cheng Ren" was registered to provide more fashionable school uniforms for children aged 3-18.
In order to improve product quality and improve the response efficiency of supply chain, the garment factory moved to Wuxi, Jiangsu Province at the end of the year.
At the beginning of the year, the system of printing, grading and layout of American Ole clothing CAD was introduced to realize software plate making and typesetting. It greatly increased the management ability of multiple styles, and improved the accuracy of garment layout and the efficiency of printing and typesetting.
Halfrin independently developed ERP order processing system. It improved the company's data management capabilities, greatly enhanced the efficiency of order processing. Inventory management was more reasonable, and customer service experience was better.
Halfrin kept up with the fashion trend of international school uniform design, took the lead in setting up a school uniform design team in the industry, and cooperate with Donghua University to study the systematic design of school uniform.
Halfrin set up Taobao online after-sales service shop to provide school uniform booking, sporadic replenishment, order consultation and other services. It greatly improved the service efficiency, and was the first school uniform enterprise in Shanghai to set up Taobao shop.
More than 250 national cooperative schools were launched, realizing the cross-regional development of Yangtze River Delta, Beijing-Tianjin-Tangshan, which are concentrated in first-and second-tier cities.
与江南大学服装设计学院达成战略合作，成立「江南大学 | 哈芙琳校服文化与设计中心」，潜心研究世界校服演变历程，致力于为客户提供更具文化气息的产品设计。
Halfrin reached a strategic cooperation with Fashion Design College of Jiangnan University, and established "Jiangnan University | Halfrin School Uniform Culture and Design Center", devoted itself to studying the evolution of school uniforms in the world to providing customers with more cultural product design.
We signed a strategic agreement on "Love Wardrobe" and "the Belt and Road Initiative" public welfare projects, and donated more than 150,000 school uniforms cumulatively, which made the road of love inheritance go further and further.
In September, Halfrin' s first urban theme series school uniform "Ancient Charm · Sky City"was released and won the first prize of the middle school group of Xi 'an" Nishang Cup "National School Uniform Competition.
Halfrin Design and R&D Center was completed, which continuously polished the core brand competitiveness of the "product+service”, opening a new chapter in the rapid development of the company.
Halfrin will build a "school uniform intelligent factory", move its production base to Wuxi Pingqian Industrial Park, start the intelligent construction and upgrading of the factory, and focus on supply chain management and optimization, so as to comprehensively improve the production quality and efficiency of products.
Halfrin School Uniform Museum was officially opened, integrating cultural display and product experience, building a bridge between school uniforms and education, and exerting the educational value of school uniforms.